Packaging design is as important as the product itself. Having worked in the retail industry as a graphic designer for over five years, I have worked on multiple packaging projects, and great packaging leads to great marketing and ultimately a successful product. Special print finishes can set your packaging apart and as an experienced graphic designer my knowledge is essential for an effortless and professional experience.
Featured here is the packaging design for a collection of premium knitwear for dance retailer Bloch. The customised typeface is blind embossed onto a warm shade of grey for a comforting yet expensive aesthetic.