At Bloch, every campaign, product launch, and touchpoint reflects a carefully curated creative vision. As Art Director, I lead the look and feel of the brand across all channels, including the website redesign, ensuring Bloch remains modern, elegant, and authentic.
I guide the aesthetic direction, oversee photography and art direction, and craft visual storytelling that resonates with both dancers and the wider audience. By future-proofing the brand through thoughtful design and strategic campaigns, I help Bloch stay at the forefront of the industry while maintaining the integrity and heritage of its iconic identity.
From concept to execution, I collaborate with internal teams and international partners to deliver campaigns that are visually compelling and aligned with Bloch’s mission of inspiring movement, confidence, and creativity.
