A campaign to promote Bloch’s partnership with The Australian Ballet as ‘Official Pointe Shoe Partner’. I was involved in the project from inception to execution, initially going through references with photographer Daniel Boud on the day as well as shooting behind-the-scenes footage.
I was hands on with the roll out of the campaign, selecting and retouching the final shots and designing all assets for public consumption – from a limited edition Bloch notebook to assets for the Bloch website and a series of print advertisements that were heavily featured in industry-leading magazines.
I also edited a stylised behind-the-scenes video, giving Bloch customers a glimpse of the partnership in action.
I selected photographs from the shoot to use in a series of print adverts.